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The new website is live!

Fifteen months……………………think creative group and I began this project in May, 2008.  Today, we go live!  I can’t even tell you how happy and excited I am to be able to share with all of you my passion for making you all feel—and look—beautiful.  Thank you for your patience and loyalty to my designs (and me).

Over the past several months, we all have suffered in one way or another.  There have been so many adjustments to endure, both personally and in business.  I had to make serious choices where to spend my income.  One of the choices, which broke my heart more than anyone knows, was to let my full time, co-designer, right-hand, fashionista, adorable assistant, Kelley go after 5 years.   When that happened, I felt like I was going down the rabbit hole.   We were like one in the same.  For those of you who knew and loved Kelley as much as I, she is getting married next month. Congratulations!

Nikki, who Kelley actually hired to work with her in the studio, was also laid off. She went to fulfill her dream of becoming a barista and a baker. Niki offered to come in and help out, as needed, in between her other millions of activities.   She and her boyfriend have begun the “Craft Show Circuit”, and now, Niki has enrolled in school to become a professional baker as well as learn the business.

So in short, we have gone full circle. We are designing full boat, selling like crazy and starting over—everything is new.  Staff, location, shows, website, facebook, twitter, you name, we’re doing  it.  We have a full marketing and PR program in place and it doesn’t stop there.  Please keep checking back into our blog for more updates too.

Ok, so now about the site.  For those of you who do not know the line, I offer many color collections.  I’m a color addict and can’t stop.   I see a combination of color, whether it’s on one of my walks, or just a visual in my mind, and I have to have it, produce it, show it and sell it.   And, the collections from the past, I just can’t let them go!  I’m a “Collection Pack Rat”.   For the launch of this website, I have 22 different styles that are offered for 22 different colors.  (hmmm……I never realized that the number of collections matched the number of styles)  My point in sharing this is because it is impossible to make 484 pieces to launch this website, since I offer  a handmade product and use only the finest gemstones, Swarovski Crystals, semi-precious stones and unique artifacts in everything I design and produce.   Zoom in to see the detail of the  various stones that go into each product.  In the blocks that do not have the actual product image, please send me an email and I will send you an image of that style requested in whatever color we have already produced it in.  I do not want to limit what I can offer you, so this seemed the best way, right now, to expose you to everything!!!!  Remember, the sky is the limit at Amy Leiner Designs.   If you don’t see it, just ask. Nothing is impossible.  The bottom line is YOU.

Enjoy viewing and choosing whatever you wish to embellish your soul.

Warmest best wishes,
Amy

A personal note from Amy Leiner

Hello and a happy, healthy New Year to all my wonderful friends who I adore. This is directed to everyone I come in contact with, either through this website, in passing, or long while friends.

This has been a year of hard work in trying to maintain the form of art that people do not need, but want.  I have struggled like the rest of us in hoping to bring what I do, the beauty it bestows and the color that makes us all smile, in the same quality and richness that my jewelry has always reflected.

In the past there have been many venues that I participated in to allow you to view and buy these extraordinary pieces of wearable art. Being an artist, supplying over 300 stores, galleries and hotels, what I design is an amazing undertaking, which allows me to afford new creations for every market in the fashion industry. In January, I decided not to do one of my major trade events. It was scary, to say the least. I tossed it around other designers and buyers and they all agreed that in this economy, you would still lose money. So, I agreed to focus on getting this website live and letting my designs speak for themselves. I became optimistic that loyalty is my wealth and all my buyers who didn’t see me at the show, were still interested in seeing all that is new and placed the same orders from me as if I was live in their living room.

This is a crucial time for many. Especially those that own their own business.  In my heart, I want you to continue to collect and enjoy embellishing your soul.  For this reason, and during this time of economic change and growth, we need to support each other and have compassion for the people who have experience the cruelty of how and why this happened to them. There is a reason for everything. And for this I say, take this time and be creative. Whether it’s taking a walk, bring clippers to cut a pretty berry twig, take a camera wherever you go, document the beauty of your day, make a scrapbook, call old friends, make toss pillows from old clothes. shop the web, (amyleinerdesigns.com), the list goes on. Renew.

I love what I do and what I bring to all of you. I adore hearing how the pieces that you already own make you feel and the comments from others. Thank you for that, everyday. Every day is a victory, thanks to you.

In closing, I want you to recognize that no matter how dark things get, no matter how difficult, if you continue to do your part, – things will turn around. Living within space and time and living as a creation amongst my creations is the ultimate joy.  I am still able to bring you beautiful jewelry because thought become dreams, dreams come true and all things remain forever possible. Thank you all from the bottom of my heart.